ABOUT

Huge Underground Business sensibly combines different cultural references and social themes through experimental elements to improve human connections. "Huge" incites communication and reflection and celebrates the power of the exchange. Founded in 2018 by the exploratory needs of Alessandro and Jamila as a reaction to the Italian social and academic landscape. Designers' multidimensional method origins collection of technical manufactured garments that deeply inspect modern society. Clothing is developed with a functional and ergonomic approach through hi-tech fabrication and high-quality execution standards in repeated changeover. Fabrics are manipulated continuously and receive hand-dyed treatments experimentation detailed with graphics and unique illustration.